Respecting and protecting our customers’ privacy and personal data is important to RS Jewellers Limited and its related companies, including all subsidiary and affiliate companies (collectively, “RS Jewellers“, “we” or “us“). This Privacy Policy will help you understand how we collect, use and safeguard your personal data in our interactions with you.

It also describes your data protection rights, including a right to object to some of the processing which we carry out. More information about your rights, and how to exercise them, is set out in the section What rights do I have?.

What Information Do We Collect?

We collect and process personal data about you when you:

– visit and / or register on any websites owned and operated by us at (our “Site“);

– place an order with us as a guest or as a registered user on our Site;

– use a third-party service offered by service providers such as analytics companies, advertising networks and cooperatives, demographic companies, and any other third party service providers that we choose to collaborate or work with, and we obtain your personal data from those third parties;

– provide us with your personal data via: our physical stores, Wi-Fi, mobile devices, social media platforms and networks or telephone enquiries, your application for or use of our services or loyalty programmes;

– visit our physical store or any other of our locations and your image is captured by our security CCTV; and

– visit our physical stores or any other of our locations, and our data analytics cameras carry out real-time data analyses based on your image for statistical research purposes on an anonymous and aggregated basis as set out in our Data Analytics Policy.

In this Privacy Policy, your personal data means: your name, email address, contact number, MAC address, IP address, credit / debit card and other payment information, gender, date of birth, age, interests, geographical location, our Site usage including browsing behaviour/activities, shopping and purchasing behaviour, which data will be anonymized and aggregated before usage and any other personal data you provide.

How Do We Use This Information And What Is The Legal Basis For This Use?

We process personal data for the following purposes:

To conduct our business and pursue legitimate interests, in particular:

– To provide our services to you, including: responding to any questions you may have, providing you with recommendations on products in our stores or on our Site; maintaining your shopping cart on our Site; assessing your applications with us for any of our services or loyalty programmes; providing our loyalty or gift card to you; fulfilling any orders you may make with us, including verification and security checks of your details, processing of your payments, shipping products that you have ordered to you, and processing returns or exchanges of products you have purchased; personalizing our services to you and enhancing your experience in using our services; and

– We monitor use of our Site and our services, both online and offline, and use your information to help us monitor, improve and protect our products, content, services and websites, both online and offline;

– To analyse trends, usage, browsing and shopping behaviour with us, whether on an individualized or anonymized and aggregated basis, which helps us better understand how you and our collective customer base access and use our Site, store and services, for the purposes of:

– improving our services;

– to respond to customer desires and preferences;

– measuring the effectiveness of our marketing campaigns;

– conducting marketing activities targeted at external, potential customers on an aggregated and anonymized basis only.

When you give us consent (if required):

– To provide you with direct marketing communications in relation to products, services, events, offers or promotions under the categories stated below, provided by: (a) us or our related companies, including our affiliate and subsidiary companies, (b) business partners, and (c) other third party providers. Such marketing communications may be in various forms, including advertisements, special events notifications or e-newsletters and delivered via various methods in accordance with the personal data that you provide to us, such as by email, SMS, WhatsApp messages, smartphone app push notifications, notifications on your social media pages, in–app messaging or postal mail.

Such marketing communications may market or offer products or services, including special events and promotions, loyalty and reward programs, media services, entertainment services, social networking services, payment services, on-line advertising services, other e-commerce, information and communications and services, concierge services, and other products and services related to any of the foregoing, which we think may be relevant to you based on information you provide to us; and

– To allow you to register for and participate in our events and promotions, including verifying your identity at those events and promotions.

For purposes which are required by law:

– For verification of your identity as required in response to requests by government or law enforcement authorities conducting an investigation.

Relying On Our Legitimate Interests

We have carried out an assessment on all the data processing activities described above in order to weigh up any privacy implications against our legitimate business interests. You can obtain information on any of our assessmentsby contacting us using the details set out later in this policy.

Withdrawing Consent Or Otherwise Objecting To Direct Marketing

Wherever we require your consent under applicable law, you will always be able to withdraw any consent provided to us. We shall cease to use your personal data for the purpose in respect of which you have withdrawn your consent, but we may still use, process, store and transfer your data for other purposes, such as those set out above. Specifically, in the case of customers from the European Economic Area (EEA), we are able to send you direct marketing without your consent, where we rely on our business or legitimate interests. Irrespective of the legal basis on which we rely to send you direct marketing, you have an absolute right to opt-out of direct marketing, or profiling we carry out for direct marketing, at any time. You can do this by: (a) writing to our Managing Director via email at or sending your written request by post to: Managing Director, Shop G12, Holiday Inn Golden Mile, 50 Nathan Road, Tsim Sha Tsui, Kowloon, Hong Kong, or (b) in the case of direct marketing emails, by clicking the unsubscribe link provided within such emails.

Who Will We Share This Data With, Where And When?

We are committed to safeguarding the privacy of each individual in accordance with the Hong Kong Personal Data (Privacy) Ordinance of Hong Kong and our privacy policy, and we ensure that our employees and related IT contractors handle personal information in accordance with the strictest standard of security and confidentiality. We may share your personal data with the related companies of RS Jewellers Limited located within or outside Hong Kong for the purposes set out in How do we use this information, and what is the legal basis for this use? section above.

Personal data may be shared with government authorities and/or law enforcement officials if required for the purposes set out in How do we use this information, and what is the legal basis for this use? section above, if mandated by law or if required for the legal protection of our legitimate interests in compliance with applicable laws.

Personal data will also be shared with third party service providers located within or outside of Hong Kong, who will process it on our behalf for the purposes identified in this Privacy Policy. In particular, we use the following third party providers:

– Courier services;

– E-mail/SMS/MMS/WhatsApp blasting services;

– Telecom companies for providing our Internet connection services;

– Data storage and cloud service providers for storage of your personal data and hosting of applications that process your personal data for the purposes identified in this policy;

– Google, Facebook and other advertising networks for matching of your personal data with their database in order to send you our direct marketing materials through your Google and/or Facebook account(s);

– Marketing, including digital marketing and website analytic agencies for display of advertising materials on our Site and other websites that you may visit, and analysis of your online behaviour and usage of our Site – these agencies use cookies; please refer to our separate Cookies Policy for details); and

– Data analytics and hackathon service providers and agencies (for the purposes stated in Clause How do we use this information, and what is the legal basis for this use? section above, in which only anonymized data will be sent to service providers for those purposes in How do we use this information, and what is the legal basis for this use? section above)

Your data, in an anonymous form such that your identity cannot be ascertained, may also be sold to third parties for their own purposes.

In the event that our business or any part of it is sold or integrated with another business, your details will be disclosed to our advisers and any prospective purchaser’s adviser and will be passed to the new owners of the business.

If you are located in the EEA, where information is transferred outside the EEA, and where this is to a business partner or third party service provider in a country that is not subject to an adequacy decision by the EU Commission, data will be adequately protected by EU Commission General Data Protection Regulations (EU GDPR) standard contractual clauses such as an appropriate privacy certification or third party or business partner’s processor binding corporate policy. A copy of the relevant mechanism can be provided for your review on request to the contact mentioned in the section How do I get in touch with you below. Your personal data may be transferred to Hong Kong and Macao Special Administrative Regions, Mainland China, Taiwan Region, Indonesia, Singapore, Australia, United States, and Japan.

What Rights Do I Have?

Where permitted by law, you have the right to ask us for a copy of your personal data; to correct , delete or restrict (stop any active) processing of your personal data; and to obtain the personal data you provide to us in a structured, machine readable format, and to ask us to share (port) this data to another controller.

In addition, if you are located in the EEA you can object to the processing of your personal data in some circumstances (in particular, where we do not have to process the data for business or other legitimate interests, purposes for which consent has been given (including direct marketing) or other legal requirements).

These rights may be limited, for example if fulfilling your request would reveal personal data about another person, where they would infringe the rights of a third party (including our rights) or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping. Relevant exemptions are available under applicable laws. We will inform you of relevant exemptions we rely upon when responding to any request you make.

To exercise any of these rights, or to obtain other information, such as a copy of a legitimate interests assessment, you can get in touch with us – or our privacy officer – using the details set out below. (Applicable only if you are located in EEA: If you have unresolved concerns, you have the right to complain to an EU data protection authority where you live, work or where you believe a breach may have occurred.)

How Do I Get In Touch With You?

We hope that we can satisfy queries you may have about the way we process your data. If you have any concerns about how we process your data, or would like to update your personal data or opt out of direct marketing, you can get in touch at or by writing to our Managing Director, Shop G12 & G19, Holiday Inn Golden Mile, 50 Nathan Road, Tsim Sha Tsui, Kowloon, Hong Kong. You may also access, verify or update your personal data by logging into the Site.

Who Is The Data Controller?

The data controllers are RS Jewellers Limited, and its related companies; contact details can be found in the section How do I get in touch with you? above.

How Long Will My Data Be Kept?

Where we process registration data, we do this for as long as you are an active user of our Site and it is required for business and legitimate interests or legal requirement.

Where we process personal data for marketing purposes or with your consent, we process the data until you ask us to stop and for a short period after this to allow us to implement your requests. We also keep a record of the fact that you have asked us not to send you direct marketing or to process your data so that we can respect your request in the future.

(Applicable if you are located in EEA only) Where we process personal data for site security purposes, we retain it for 7 years after any business and legitimate interests no longer exists, and where we process personal data in connection with performing a contract or for a competition, we keep the data for 7 years from your last interaction with us.

We will not keep the images captured by our analytics cameras for more than 1 day, and such images will be anonymized and aggregated before any use of the same for the purposes stated in How do we use this information, and what is the legal basis for this use? section above.

Photography Policy

We place conspicuous notices in store to inform customers we prohibit unauthorised photography, sound and/or video recording for commercial use, private gain, use in press or media, or for promotional purposes in our stores. We reserve the right to remove offenders from our premises.

We permit photography, sound and/or video recording where the images/recordings are solely for personal use and are not published or reproduced in print or electronically for commercial use, private gain, use in press or media, or for promotional purposes.

Permitted photography, sound and/or video recording are subject to the following conditions:

(1) no photographs or video and/or sound footage is taken of staff members or other customers without express permission of the staff member or customer;

(2) flash and tripods are not used without written permission;

(3) customers refrain from taking photographs, and recording sound and/or video footage and/or leave the premises if;

– they are causing concern to any staff member or a nuisance to other customers;

– our staff reasonably believe the customer is causing an obstruction or compromising safety or security in any way;

– our staff reasonably suspect that photography, sound and/or video recording are for commercial use, private gain, use in press or media, or for promotional purposes.

If a customer has queries in relation to the photography policy, he/she may contact the Store Manager.

Closed-Circuit Television ("CCTV") Policy

Policy Statement

This policy outlines the policies and procedures regarding the use of CCTV in our stores undertaken to comply with the requirements of the Hong Kong SAR (Cap. 486 Personal Data) Privacy Ordinance (“the Ordinance“). Closed-Circuit Television (“CCTV“) is used to procure reasonable security and safety of the monitored area.

In accordance with the Ordinance and relevant guidelines issued by the Office of the Privacy Commissioner for Personal Data (“PCPD“):

– Data subjects are explicitly informed they are subject to CCTV surveillance by notices reading “CCTV in operation” in areas of surveillance. We place conspicuous notices at the entrance to any monitored area and fixes further notices inside the area.

– Notices are also posted if the CCTV cameras themselves are very discreetly located, or in places where a data subject may not expect to be subject to surveillance.

– CCTV cameras are not installed in places where people have a reason to expect privacy.

Our Privacy Policy and CCTV notices reflect the usage of CCTV in our stores and reads as follows:

We employ CCTV in our store. Store premises are subject to CCTV surveillance and activities are recorded by video camera to procure reasonable security and safety of the monitored area.

Information obtained through CCTV monitoring will be used exclusively for safety, security, and law enforcement purposes. Recorded images will be stored in a secure location with access by authorized staff only and will be securely deleted as soon as practicable once the purpose of collection is fulfilled.

If you wish to contact us in relation to privacy of your personal data, please contact our Managing Director at or by post to: Managing Director, Shop G12, Holiday Inn Golden Mile, 50 Nathan Road, Tsim Sha Tsui, Kowloon, Hong Kong.


General Procedures

I. Proper Handling of the Recorded Images

(a) The personal data collected is securely deleted from the CCTV as soon as practicable once the purpose of collection is fulfilled. If no incident is reported, the footage will be securely deleted regularly accordingly.

(b) Upon expiry of the applicable retention period, we permanently destroy all personal data: (i) if in hard copy form, by first shredding and then securely disposing of the personal data; and (ii) if in electronic form, by permanently erasing the personal data from our systems. The CCTV footage/images are removed automatically from the system regularly. All authorized users having access to any copy pf the CCTV footage/images shall delete such copy once any reported incident being reported is closed or is no longer active.

(c) If an incident occurs in the store, CCTV footage is preserved in a secure way until such time as the incident is fully investigated and the matter is closed. Usual deletion policies in relation to CCTV footage are suspended for the relevant footage during that period.

(d) Security measures are in place to prevent unauthorized access to the CCTV system. Recorded images are kept in safe custody, subject to and in accordance with the following measures:

(1) A login account and password for access to and storage of footages is available only to authorized users.

(2) Access to locations where the images recorded by the CCTV cameras are viewed, stored or handled are secured and restricted to authorized users only. The authorized users can only view the CCTV footage only when the incident is reported.

(3) CCTV footage is not transferred in digital format through email, mobile or any other device other than to the Legal Department or to authorized users provided that the footage is encrypted and then only as strictly necessary for valid reason and subject to and in accordance with this clause and clause II below.

(e) Proper records of the staff members taking charge of and keeping the recorded images are maintained by authorized users.

(f) Transfer and movements of the recorded images are clearly documented and only made in accordance with clause I(d)(3).

(g) The hard disks or any devices storing the recorded images are securely protected from unauthorized access (e.g. an encryption function is used) and only viewed, retrieved or handled upon proper authorization for the intended purpose (e.g. police investigation). Once there is no valid reason to retain the recorded images, they are securely deleted. Safeguards are in place to protect wireless transmission systems from interception should they be used for transmission of data recorded by CCTV.

II. Transfer of CCTV Records to Third Parties

(a) Personal data is only used for the purposes for which it was collected or a directly related purpose (see How do we use this information, and what is the legal basis for this use? section above, unless the data subject has given their express voluntary consent for any other purpose or when any applicable exemptions under the Ordinance apply.

(b) Disclosure of CCTV records to any third party shall only be in accordance with section Who will we share this data with, where and when? or in accordance with the Ordinance.

(c) If we are requested to provide CCTV records to a law enforcement agency e.g. the Police for criminal investigation purposes, we will cooperate only with a written request provided by the relevant law enforcement agency and if we reasonably believe that an exemption under the Ordinance applies.

III. Compliance checks and audits are carried out annually to review the effectiveness of the safeguards and procedures of the CCTV system.


Customer Enquiries / Law Enforcement Agencies

I. If a customer has queries in relation to the operation of the CCTV and the purpose or in relation to privacy issues of his/her personal data, he/she may contact our Managing Director by email at or by post to: Managing Director, Shop G12, Holiday Inn Golden Mile, 50 Nathan Road, Tsim Sha Tsui, Kowloon, Hong Kong.

II. We do not accept requests from customers to view of CCTV footage because CCTV footage may contain personal data of other third parties and we may not be allowed to share it with third parties by law.

III. We will accept requests from the police or other enforcement agent to view the CCTV footage and/or have a copy of the same upon receipt of a formal written request, and subject to the application of an exemption under the Ordinance.

Last Update: 1 August, 2021

Close ✕


  •  (27)
  •  (5)
  •  (34)
  •  (20)
  •  (13)
  •  (25)
  •  (25)
  •  (102)
  •  (17)
  •  (11)
  •  (20)

Product Enquiry

If you would like us to ship this item outside of Hong Kong, please complete the form below and provide your international delivery address and any other relevant order-related details:
We will reach out to you shortly using the contact number or email address you provided. Please note that all information you have provided is stored securely and used only for sales order purposes.